I build the marketing behind St. Louis real estate.
That means the Living St. Louis channel, Gateway Realty Group's website and search, and Formbreak, my web and search firm for home builders.
Trusted by the partners I build for
Living St. Louis
$60M+
in closed home sales from my content since 2021
6 yrs
telling St. Louis stories on camera
500K+
views on a single video
368+
YouTube videos made across five channels
I Build Marketing & Systems For Real Estate.
I make videos and website content about one of my favorite things: St. Louis real estate. For Gateway Realty Group, that's the content, SEO, and lead funnels that have driven more than $60 million in closed home sales since 2021. For developers like The Staenberg Group, it's video campaigns that tell a $2 billion project's story to exactly the right people.
I run Living St. Louis, the YouTube channel and media brand I built into a local knowledge hub that ranks on Google and YouTube, helps people understand the St. Louis area, and connects my team with people who want to work with us.
I work with a small handful of partners I believe in. What I do isn't just content. It's strategy: storyboarding the video, writing the script that helps people learn about St. Louis, and building the systems that turn attention into trust, and trust into business. No short-term hacks. Long-term visibility, one asset at a time.
I'd rather be trusted than be famous.
Honest content over sales pitches. Trust is earned, not given. I build for the long term, one asset at a time.
A few things I've made.
Financing: Lender Questions
- How much should I put as a down payment?
- Monthly payment at different price points?
- When does my interest rate lock in?
- Single-close or two-time close loan?
Lot Selection
- Are lot premiums negotiable?
- Which direction does this lot face?
- Any known drainage issues with this lot?
Floor Plan Selection
- Virtual tours or 3D walkthroughs available?
- Can this floor plan be expanded or customized?
Structural Upgrades
- Add a garage bay or tandem garage bay?
- Walkout vs. lookout basement?
- EV charging pre-wire in garage?
Use the 100+ Point New Construction Playbook
A product I designed and built for Gateway Realty Group
A free, step-by-step guide built by the St. Louis team that has closed 600+ homes. Four phases of guided questions, your own notes, and exactly what to ask at every step, from financing to structural upgrades.
- Know your numbers before you ever sit down with a builder
- Spot the lot considerations most buyers miss until it's too late
- Compare floor plans by how you actually live, not just square footage
- Sort the structural upgrades worth the spend from the ones you'll regret
- Walk into every builder meeting knowing exactly what to ask
- Keep your questions and notes in one place, at your own pace
A must-have for anyone building a new construction home in the St. Louis area.
Preview of the New Construction Playbook
Credentials
Earned, licensed, and certified.
Education
MICDS (Ladue, MO), High School, 3.94 GPA
Northeastern University (Boston, MA), B.S. in Finance, 3.50 GPA
Real Estate Licenses
Missouri: Broker-Salesperson
Illinois: Broker (referral status)
Massachusetts: Salesperson
Marketing Certification
Gotch SEO Academy, SEO Expert
Drone Certification
FAA Part 107 Certified Drone Pilot
Where to start
Work with me
For home builders, developers and real estate businesses. My firm, Formbreak, builds your website and gets you named in Google and in AI answers. Start with a free AI visibility report.
Work with my real estate team
For buying or selling a home in St. Louis, new construction included. Gateway Realty Group is the team behind Living St. Louis, serving St. Louis and St. Charles County.
Collaborate with me
For software developers, creators and marketers working on real estate or local search. I'm always glad to compare notes.
The person behind the work.
Family keeps me grounded. My mom, my brother, and my boyfriend are the center of it all, and I'm a proud dog uncle to Everest, my brother's Bernese Mountain Dog.
I live in Chesterfield, the middle ground between the city and St. Charles County. Most weekends you'll find me going for a hike and listening to a podcast, flying the drone for a YouTube video, trying a new restaurant in town or driving through new construction just to see what's going up. I still get genuinely excited exploring the corners of St. Louis most people overlook.
What I'm focused on now
Updated September 2026